Ben Mitchell has worked in the agricultural machinery sector for more than 25 years. He has witnessed firsthand the evolution towards more efficient and intelligent equipment.
In his role as CNH Product and Portfolio Manager for ANZ, he has been involved in New Holland’s T6 Methane tractor project, and more recently the T7 CNG and LNG tractors.
He has also followed the progress of New Holland’s T4 Electric tractor.
The New Holland brand focus on being clean energy leaders in the global tractor market presents opportunities for dealers in ANZ who are looking to provide farmers with the latest innovative technology.